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| Criterion |  Growth A/B Testing |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | 45-75 min | 1-5 Tage |
Participantsdifferent | 1-6 | Nutzertraffic | 2-8 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan | Interest Metrics, Conversion Signal, Learning Note |
Tags2 shared | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandGrowth |