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| Criterion |  Growth A/B Testing |  Product Discovery Fake Door Test |  Business Strategy Business Model Stress Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 1-5 Tage | Half day | 45-60 min |
Participantsdifferent | 1-6 | Nutzertraffic | 3-8 | 2-8 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Click Data, Interest Signal, Learning Decision | Stress Test Report, Action Plan per Scenario | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandDiscovery | StrategyBusiness modelRiskDiagnosis | AssumptionsRiskExperimentsValidation |