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| Criterion |  Growth A/B Testing |  Product Discovery Fake Door Test |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 1-5 Tage | Several meetings plus preparation and analysis; total effort depends on scope | 45-60 min |
Participantsdifferent | 1-6 | Nutzertraffic | Evaluation team, architects, and relevant stakeholders | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Click Data, Interest Signal, Learning Decision | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandDiscovery | ArchitectureQualityRiskTradeoffsStakeholders | AssumptionsRiskExperimentsValidation |