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| Criterion |  Growth A/B Testing |  Systems Thinking Evaporating Cloud |  Systems Thinking Future Reality Tree |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | 1-4 Wochen | 60-120 min | 2-4 h | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 3-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Future Reality Tree, Negative Branches, Assumption List, Improved Injections | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Theory of ConstraintsAssumptionsSystems thinking | Theory of ConstraintsSystems thinkingChange | ValidationExperimentsDemandGrowth |