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| Criterion |  Growth A/B Testing |  Innovation Design Sprint |  Innovation Morphological Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 4-5 Tage | 1-3 h | 45-60 min |
Participantsdifferent | 1-6 | 5-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale | Morphological Box, Concept Combinations, Idea Shortlist | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation | IdeationInnovationCreativity | AssumptionsRiskExperimentsValidation |