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| Criterion |  Growth A/B Testing |  Innovation Design Charrette |  Innovation Starbursting |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | Halber Tag bis mehrere Tage | 30-60 min | 25-40 min |
Participantsdifferent | 1-6 | 10-50 | 3-10 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Star-Shaped Question Map, Question List, Assumption List | Learning Card with evidence and next action |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingWorkshopCollaborationIdeation | BrainstormingIdeationWorkshopDiscovery | ExperimentsValidationDiscoveryLearning |