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| Criterion |  Growth A/B Testing |  Decision Making Decision Rights Mapping |  Innovation Design Thinking |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 90-180 min | 1 Tag bis mehrere Wochen | 45-60 min |
Participantsdifferent | 1-6 | 4-12 | 4-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Decision Rights Matrix, Agreement | Problem Statement, Prototype, Test Learnings | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | DecisionGovernanceAlignmentResponsibility | InnovationPrototypeResearch | AssumptionsRiskExperimentsValidation |