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| Criterion |  Growth A/B Testing |  Decision Making Decision Framing Workshop |  Decision Making Option Framing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 60-120 min | 45-120 min | 1-5 Tage |
Participantsdifferent | 1-6 | 4-10 | 3-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Decision Frame, Decision Question, Criteria List, Evidence Plan | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Decision framingAlignmentCriteriaOptions | OptionsDecision framingStrategyComparison | ValidationExperimentsDemandGrowth |