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| Criterion |  Growth A/B Testing |  Decision Making Constraint Analysis |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 30-90 min | 20-35 min | 45-75 min |
Participantsdifferent | 1-6 | 2-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | Test Card with a pre-set threshold | Test Matrix, Test Plan |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ConstraintsDecisionPlanningOptions | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions |