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| Criterion |  Growth A/B Testing |  Delivery Communication Plan |  Architecture Architecture Communication Canvas |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 60-120 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-6 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Communication Plan, Channel Matrix, Message Cadence | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | CommunicationStakeholdersDeliveryPlanning | ArchitectureCommunicationStakeholdersCanvas | ValidationExperimentsDemandGrowth |