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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
HighMediumLowMedium
Timedifferent
1-4 Wochen45-120 min45-90 min1-2 Wochen pro Iteration
Participantsdifferent
1-62-62-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryChange Matrix, Cause Hypotheses, Validation Questions, Action ListAssumption List, Critical Assumptions, Learning PlanPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
ChangeRoot causeTroubleshootingComparison
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryAssumptions
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