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| Criterion |  Growth A/B Testing |  Systems Thinking CATWOE Analysis |  Product Discovery Smoke Test |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | CATWOE structures a problem from six viewpoints and prevents too narrow a view of the situation. Different experiences of the system become comparably discussable this way. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 1-5 Tage | 1-3 h |
Participantsdifferent | 1-6 | 3-8 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | CATWOE Canvas, Root Definition, Stakeholder Perspectives, Constraints | Interest Metrics, Conversion Signal, Learning Note | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Systems thinkingFramingStakeholders | ValidationExperimentsDemandGrowth | AnalyticsConversionGrowth |