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| Criterion |  Growth A/B Testing |  Business Strategy Business Model Stress Test |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1-4 Wochen | Half day | 1-3 h | 45-60 min |
Participantsdifferent | 1-6 | 3-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Stress Test Report, Action Plan per Scenario | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyBusiness modelRiskDiagnosis | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |