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| Criterion |  Growth A/B Testing |  Business Strategy Business Model Stress Test |  Decision Making Assumption Surfacing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | High | Low | Low |
Timedifferent | 1-4 Wochen | Half day | 45-90 min | 30-60 min |
Participantsdifferent | 1-6 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Stress Test Report, Action Plan per Scenario | Assumption List, Critical Assumptions, Learning Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyBusiness modelRiskDiagnosis | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryHypothesis |