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| Criterion |  Growth A/B Testing |  Business Strategy Business Model Canvas |  Product Discovery Test Card |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 20-35 min | 2-4 h |
Participantsdifferent | 1-6 | 2-8 | 1-5 | 3-10 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Business Model Canvas, Assumption List, Business Hypotheses | Test Card with a pre-set threshold | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Business modelStrategyValueInnovation | ExperimentsValidationDiscoveryHypothesis | StrategyPositioningInnovationValue |