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| Criterion |  Growth A/B Testing |  Business Strategy Business Model Canvas |  Product Discovery Riskiest Assumption Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-2 h | 1-2 Wochen pro Iteration | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 2-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Business Model Canvas, Assumption List, Business Hypotheses | Prioritized Assumption List, Test Plan, Results Report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Business modelStrategyValueInnovation | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryHypothesis |