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| Criterion |  Growth A/B Testing |  Business Strategy Business Model Canvas |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-2 h | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Business Model Canvas, Assumption List, Business Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Business modelStrategyValueInnovation | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |