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| Criterion |  Growth A/B Testing |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Test Card |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 20-35 min | 1-2 h |
Participantsdifferent | 1-6 | 3-10 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Strategy Canvas, Value Curve, ERRC Actions | Test Card with a pre-set threshold | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyPositioningInnovationValue | ExperimentsValidationDiscoveryHypothesis | Business modelStrategyValueInnovation |