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| Criterion |  Growth A/B Testing |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Strategy ICE Scoring |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | High | Low | Medium |
Timedifferent | 1-4 Wochen | Several meetings plus preparation and analysis; total effort depends on scope | 30-60 min | 45-60 min |
Participantsdifferent | 1-6 | Evaluation team, architects, and relevant stakeholders | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | ICE Table, Top Idea List | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ArchitectureQualityRiskTradeoffsStakeholders | PrioritizationScoringGrowthDecision | AssumptionsRiskExperimentsValidation |