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| Criterion |  Growth A/B Testing |  Decision Making Assumption Surfacing |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | Several meetings plus preparation and analysis; total effort depends on scope | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | Evaluation team, architects, and relevant stakeholders | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery | ArchitectureQualityRiskTradeoffsStakeholders | ValidationExperimentsDemandDiscovery |