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| Criterion |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Facilitation Stakeholder Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 45-60 min | 60–90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Stakeholder Map, Engagement Plan, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | StakeholdersAlignmentFacilitationChange | ValidationExperimentsDemandGrowth |