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Selected:A/B TestingARID (Active Reviews for Intermediate Designs)ATAM (Architecture Tradeoff Analysis Method)Assumption Mapping
| Criterion |  Growth A/B Testing |  Architecture ARID (Active Reviews for Intermediate Designs) |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 2–4 h review as a planning range; preparation and evaluation additional | Several meetings plus preparation and analysis; total effort depends on scope | 45-60 min |
Participantsdifferent | 1-6 | Designers, developers as users, and facilitation | Evaluation team, architects, and relevant stakeholders | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ArchitectureEngineeringFeedbackValidationTasks | ArchitectureQualityRiskTradeoffsStakeholders | AssumptionsRiskExperimentsValidation |