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Selected:A/B TestingARID (Active Reviews for Intermediate Designs)Assumption SurfacingExperiment Canvas
| Criterion |  Growth A/B Testing |  Architecture ARID (Active Reviews for Intermediate Designs) |  Decision Making Assumption Surfacing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 2–4 h review as a planning range; preparation and evaluation additional | 45-90 min | 30-60 min |
Participantsdifferent | 1-6 | Designers, developers as users, and facilitation | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Assumption List, Critical Assumptions, Learning Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ArchitectureEngineeringFeedbackValidationTasks | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryHypothesis |