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| Criterion |  Growth A/B Testing |  Decision Making Argument Mapping |  Decision Making Decision Rights Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 90-180 min | 1-5 Tage |
Participantsdifferent | 1-6 | 1-8 | 4-12 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Argument Map, Evidence Gaps, Decision Rationale | Decision Rights Matrix, Agreement | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | SensemakingDecisionRationale | DecisionGovernanceAlignmentResponsibility | ValidationExperimentsDemandGrowth |