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Selected:A/B TestingArgument MappingARID (Active Reviews for Intermediate Designs)Assumption Mapping
| Criterion |  Growth A/B Testing |  Decision Making Argument Mapping |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 2–4 h review as a planning range; preparation and evaluation additional | 45-60 min |
Participantsdifferent | 1-6 | 1-8 | Designers, developers as users, and facilitation | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Argument Map, Evidence Gaps, Decision Rationale | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | SensemakingDecisionRationale | ArchitectureEngineeringFeedbackValidationTasks | AssumptionsRiskExperimentsValidation |