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| Criterion |  Growth A/B Testing |  Facilitation Alignment Mapping |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-2 h | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-6 | 4-12 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |