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Criterion
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min2-4 h15-45 min1-3 h
Participantsdifferent
2-54-101-33-10
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
A3 Report, Action Plan, Root Cause AnalysisJourney Map, Pain-point List, Opportunity BacklogADR File, Decision Log, RationaleCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
LeanProblem solvingCoachingOperations
JourneyServiceService design
ArchitectureRationaleDocumentationGovernance
JourneyCustomerService designCanvas
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