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Criterion
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
15-30 min45-60 min1-5 Tage1-4 Wochen
Participantsdifferent
2-62-8Nutzertraffic1-6
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Root cause notes, CountermeasuresAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
Root causeIncidentLeanProblem solving
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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