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Turns ideas, open questions, and testable next steps into a tangible result by gathering insights, extracting tensions, and using them as ideation prompts.

Core question: How do we reformulate our insights and pain points into open opportunity questions that trigger ideation without prescribing a solution?

10-20 min

1-10

Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.

Core question: Which situations, blockers, and coping strategies indicate whether the opportunity hypothesis is real and relevant for the target group?

30-60 min je Interview

5-12 Interviews

Turns customer problems, solution ideas, and evidence into a tangible result by setting outcomes, collecting opportunities, and updating learning status.

Core question: Which opportunity should the team address next with which solution, and which experiment provides the next learning signal?

1-2 h Setup, laufend

2-6