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Turns target group, value, goals, and priorities into a tangible result by setting the goal, identifying actors, and choosing the smallest meaningful next steps.

Core question: Which actors must change behavior for the business goal to be reached, and which actions support that?

45-90 min

3-8

Turns observations, needs, and patterns into a tangible result by defining the research focus, creating the diary format and prompts, and analyzing patterns over time.

Core question: What patterns, events, moods, or behavior changes become visible when participants document in a structured way over multiple days, information that a one-time interview cannot capture?

1-4 Wochen

5-20

Turns terms, relationships, and rules into a tangible result by selecting a scenario, sketching events, and deriving implementation slices.

Core question: Which events, commands, and read models cover the chosen user flow end-to-end, and how can we slice implementation from this?

2-6 h

2-8

Models trigger, action, variable reward, and investment loops to understand and design repeat usage responsibly.

Core question: Which hooked loop combines trigger, action, variable reward, and investment so user habits form that genuinely help users without creating manipulation?

Mehrere Workshops über Wochen

2-8