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| Criterion |  Product Discovery Working Backwards |  Facilitation 3-Circle Venn Diagram |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 15-45 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Venn Diagram, Overlap Notes, Differentiators | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | ComparisonFacilitationAlignment | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |