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| Criterion |  Product Discovery Working Backwards |  Facilitation Stakeholder Mapping |  Product Strategy SMART Goals |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 60–90 min | 15-30 min | 1-2 h Setup |
Participantsdifferent | 2-6 | 2-8 | 1-8 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Stakeholder Map, Engagement Plan, Risk Notes | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence |
Tags1 shared | VisionNarrativeAlignment | StakeholdersAlignmentFacilitationChange | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement |