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| Criterion |  Product Discovery Working Backwards |  Product Discovery Smoke Test |  Growth Pirate Metrics AARRR |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 1-5 Tage | 1-2 h Setup, laufend | 1-4 Wochen |
Participantsdifferent | 2-6 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Interest Metrics, Conversion Signal, Learning Note | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | ValidationExperimentsDemandGrowth | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation |