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| Criterion |  Product Discovery Working Backwards |  Product Strategy SMART Goals |  Business Strategy VMGS |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | 2-4 h | 1-2 h Setup |
Participantsdifferent | 2-6 | 1-8 | 3-12 | 2-20 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SMART Goal, Measurement Note, Deadline | Vision Statement, Mission Statement, Goals, Strategies | OKR set, Measurement plan, Review cadence |
Tagsno overlap | VisionNarrativeAlignment | GoalsPlanningMeasurementAlignment | VisionGoalsStrategy | GoalsAlignmentOutcomesMeasurement |