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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
4-8 h, mehrere Iterationen15-30 min1-2 h Setup45-90 min
Participantsdifferent
2-61-82-203-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Future Press Release, FAQ, Vision StatementSMART Goal, Measurement Note, DeadlineOKR set, Measurement plan, Review cadenceImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
VisionNarrativeAlignment
GoalsPlanningMeasurementAlignment
GoalsAlignmentOutcomesMeasurement
OutcomesStrategyBehaviorPlanning
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