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| Criterion |  Product Discovery Working Backwards |  Product Strategy SMART Goals |  Product Strategy Impact Mapping |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | 45-90 min | 1-2 h Setup |
Participantsdifferent | 2-6 | 1-8 | 3-8 | 2-20 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SMART Goal, Measurement Note, Deadline | Impact Map, Outcome Hypotheses, Delivery Options | OKR set, Measurement plan, Review cadence |
Tagsno overlap | VisionNarrativeAlignment | GoalsPlanningMeasurementAlignment | OutcomesStrategyBehaviorPlanning | GoalsAlignmentOutcomesMeasurement |