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| Criterion |  Product Discovery Working Backwards |  Product Strategy SMART Goals |  Engineering Goal Question Metric |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | 90-180 min | 1-2 h Setup |
Participantsdifferent | 2-6 | 1-8 | 3-6 | 2-20 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SMART Goal, Measurement Note, Deadline | GQM Table, Metric Profiles | OKR set, Measurement plan, Review cadence |
Tags1 shared | VisionNarrativeAlignment | GoalsPlanningMeasurementAlignment | MetricsMeasurementEngineeringAlignment | GoalsAlignmentOutcomesMeasurement |