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| Criterion |  Product Discovery Working Backwards |  Product Strategy SMART Goals |  Product Strategy GIST Planning |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | Wochen bis Monate je Goal | 1-2 h Setup |
Participantsdifferent | 2-6 | 1-8 | 3-10 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SMART Goal, Measurement Note, Deadline | Goals, Idea bank, Step-project list, Tasks, Learning reports | OKR set, Measurement plan, Review cadence |
Tagsno overlap | VisionNarrativeAlignment | GoalsPlanningMeasurementAlignment | RoadmapOutcomesPlanningExperiments | GoalsAlignmentOutcomesMeasurement |