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| Criterion |  Product Discovery Working Backwards |  Product Strategy SMART Goals |  Facilitation Alignment Mapping |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | 1-2 h | 1-2 h Setup |
Participantsdifferent | 2-6 | 1-8 | 4-12 | 2-20 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SMART Goal, Measurement Note, Deadline | Alignment Map, Open Issues, Decision Questions | OKR set, Measurement plan, Review cadence |
Tags1 shared | VisionNarrativeAlignment | GoalsPlanningMeasurementAlignment | AlignmentStakeholdersStrategyFacilitation | GoalsAlignmentOutcomesMeasurement |