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| Criterion |  Product Discovery Working Backwards |  Product Strategy OKRs |  Product Strategy SMART Goals |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h Setup | 15-30 min | 45-90 min |
Participantsdifferent | 2-6 | 2-20 | 1-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | VisionNarrativeAlignment | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | OutcomesStrategyBehaviorPlanning |