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| Criterion |  Product Discovery Working Backwards |  Product Strategy OKRs |  Product Strategy Product Vision Board |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h Setup | 1-2 h | 15-30 min |
Participantsdifferent | 2-6 | 2-20 | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | OKR set, Measurement plan, Review cadence | Product Vision Board, Vision Statement, Assumptions and Validation Questions | SMART Goal, Measurement Note, Deadline |
Tags1 shared | VisionNarrativeAlignment | GoalsAlignmentOutcomesMeasurement | VisionCanvasStrategyAlignment | GoalsPlanningMeasurementAlignment |