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| Criterion | ![]() Product Discovery Working Backwards | ![]() Growth North Star Metric | ![]() Growth Flywheel | ![]() Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 60-120 min | 90-180 min |
Participantsdifferent | 2-6 | 3-8 | 3-8 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | North Star metric, Input metric tree, Measurement cadence | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | GQM Table, Metric Profiles |
Tagsno overlap | VisionNarrativeAlignment | GrowthMetricsAlignmentRetention | GrowthRetentionConversion | MetricsMeasurementEngineeringAlignment |



