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| Criterion |  Product Discovery Working Backwards |  Innovation Morphological Analysis |  Product Strategy Product Vision Board |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 1-2 h | 30-60 min |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Morphological Box, Concept Combinations, Idea Shortlist | Product Vision Board, Vision Statement, Assumptions and Validation Questions | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | VisionNarrativeAlignment | IdeationInnovationCreativity | VisionCanvasStrategyAlignment | BrainstormingIdeationCreativityReframingInnovation |