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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowLowLow
Timedifferent
4-8 h, mehrere Iterationen45-90 min5-20 min30-60 min
Participantsdifferent
2-63-101-204-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Future Press Release, FAQ, Vision StatementLotus Diagram, Idea Themes, ShortlistIdeenpool, Roh-Shortlist, ClusterIdea pool, Theme clusters, Shortlist
Tagsno overlap
VisionNarrativeAlignment
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationDivergenceSpeed
BrainstormingIdeationCreativityWorkshopDivergence
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