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| Criterion |  Product Discovery Working Backwards |  Product Strategy Impact Mapping |  Product Strategy KPI Tree |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 90-180 min initial, dann laufend | 1-2 h Setup |
Participantsdifferent | 2-6 | 3-8 | 3-8 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Impact Map, Outcome Hypotheses, Delivery Options | KPI Tree, Owner List | OKR set, Measurement plan, Review cadence |
Tagsno overlap | VisionNarrativeAlignment | OutcomesStrategyBehaviorPlanning | MetricsStrategyAlignmentMeasurement | GoalsAlignmentOutcomesMeasurement |