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| Criterion | ![]() Product Discovery Working Backwards | ![]() Growth Hooked Model | ![]() Product Strategy Product Vision Board | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | Multiple workshops over several weeks | 1-2 h | 45-90 min |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Hooked loop, Trigger map, Reward design, Ethics check | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | VisionNarrativeAlignment | GrowthBehaviorRetention | VisionCanvasStrategyAlignment | GrowthStrategyMarketPortfolio |



