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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
4-8 h, mehrere IterationenMultiple workshops over several weeks90-180 min30-60 min
Participantsdifferent
2-62-83-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Future Press Release, FAQ, Vision StatementHooked loop, Trigger map, Reward design, Ethics checkGQM Table, Metric ProfilesCounter Metric List, Guardrail Definitions
Tagsno overlap
VisionNarrativeAlignment
GrowthBehaviorRetention
MetricsMeasurementEngineeringAlignment
MetricsMeasurementStrategyExperiments
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