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| Criterion |  Product Discovery Working Backwards |  Growth Hooked Model |  Business Strategy Ansoff Matrix |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | Multiple workshops over several weeks | 45-90 min | 60-120 min |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Hooked loop, Trigger map, Reward design, Ethics check | Ansoff Matrix, Growth Options, Risk Notes | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | VisionNarrativeAlignment | GrowthBehaviorRetention | GrowthStrategyMarketPortfolio | GrowthRetentionConversion |