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| Criterion |  Product Discovery Working Backwards |  Growth Hooked Model |  Business Strategy Ansoff Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | Multiple workshops over several weeks | 45-90 min | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Hooked loop, Trigger map, Reward design, Ethics check | Ansoff Matrix, Growth Options, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | GrowthBehaviorRetention | GrowthStrategyMarketPortfolio | AlignmentStakeholdersStrategyFacilitation |