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| Criterion |  Product Discovery Working Backwards |  Business Strategy GAP Analysis |  Product Strategy SMART Goals |  Business Strategy VMGS |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 15-30 min | 2-4 h |
Participantsdifferent | 2-6 | 2-8 | 1-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Gap Matrix, Action Plan, Risk Notes | SMART Goal, Measurement Note, Deadline | Vision Statement, Mission Statement, Goals, Strategies |
Tagsno overlap | VisionNarrativeAlignment | StrategyAnalysisPlanning | GoalsPlanningMeasurementAlignment | VisionGoalsStrategy |